Among all the previously discussed sampling techniques, the most widely and effectively used techniques include Deliberate Sampling and Simple Random Sampling.

1. Deliberate Sampling

It is a kind of non-probability sampling that involves the selection of components based on factors excluding random chance. This type of sampling involves the chance of unequal selection of members of the population. Hence, it is not reliable to assume that the sample represents the target population completely, as it might be possible that the researcher intentionally chose the individuals to participate in the study.

Deliberate sampling method is useful for case studies, pilot studies, qualitative research, and hypothesis development. This sampling technique is generally applied in studies, which are not interested in the parameters of the total population. For example, if you are interested to find out the particular reaction of some students on the devaluation of the rupee, then instead of asking the opinions of all students in various college/universities of Delhi, you may deliberately ask only the student leaders of a particular college/university.

Deliberate sampling method is more preferred as it is easy, quick, and cost-effective. However, the findings of the sample survey cannot be universal to the entire population as the sample is not representative. Since there is no set criterion for sample selection, there is a scope for research being persuaded by the preference of the researcher.

2.  Simple Random Sampling

It is a kind of probability sampling, which provides each member of the population with a calculable and non-zero probability of selection in the sample. Since every member is given an equal chance of being selected, this type of sampling is thus considered as a reliable way of selecting a sample from a given population.

The benefits of simple random sampling can be obtained when the target population size is small, homogeneous, and not much information is available regarding the population. For example, if we have a list of 70 heads of households, each having a unique number. We want to select 30 random households from this list. By the help of a random number table, we select consecutive 2-digit numbers from the table. If a random number matches a household’s number, then that household will be added to the list of selected households. Similarly, if a random number does not match a household’s number (e.g., if it is greater than 70), then it is not added to the list of selected households. Each random number that is used is crossed out to avoid repetition. In this way, we continue to select households until we have 30.

Simple random sampling is quite advantageous as it is free of classification error and needs minimum innovative knowledge of the population. However, this sampling method is usually not preferred as it becomes crucial to list every item in the population prior to the sampling and requires a huge sampling frame, which can result in massive sampling calculations and extreme costs.



A sample is a small portion or unit of something that is measured to make a general statement about the whole thing. Technically speaking, items that researchers collect for performing their research work are known as samples. These units or samples represent the larger group from which they are selected. The basic process of selecting samples is called sampling. Sampling makes studying different characteristics of a large, heterogeneous population possible. It reduces the study population to a reasonable size, thus, greatly reducing the research expenses and speeding up the research process. It helps to finish any research within a reasonable period of time. Sampling provides true, valid, accurate and reasonable data. It also saves the consumption of all data resources. Sampling targets a specific small population and provides precise and typically accurate results.